Keynote Speakers


  1. Josephine Reid, senior design researcher, HP Laboratories, Bristol, UK

  2. Josephine Reid joined HP Labs in 1994 having worked in Research and Development

  3. at Texas Instruments on expert systems and prior to that for Rank Xerox on HCI

  4. prototyping and testing interface designs. This early experience demonstrated the

  5. value of prototyping in design, a practice which she has evolved to encompass

  6. products, services and rich experience design.

  7. Jo is currently a senior experience design researcher in HP Laboratories at Bristol.

  8. Experience design is a holistic approach that incorporates both what an appliance does

  9. and also where it takes you mentally, spiritually and physically. It shifts the focus of

  10. design from efficiency of execution to quality of experience. The aesthetics of

  11. interaction, the context, who you are with, your expectations and your mood all effect

  12. the experience.

  13. Jo has helped to design, lead and analyse a number of field trials to test the value of

  14. situated mediascapes and mobile and pervasive technologies. Mediascapes are a new

  15. medium that incorporate sensory and mobile technologies to deliver a context sensitive

  16. experience. One of the simplest forms of mediascape uses GPS as a location sensor

  17. to automatically trigger the playing of media on a handheld computer, based on

  18. movement. Jo has been instrumental in the design and production of a range of

  19. different forms of mediascape that have been deployed for evaluation. Analysis and

  20. insights from this and other experimental applications have led to various publications

  21. and workshops for mediascape design. She has also shaped the development of the

  22. mscapers.


  24. Durrell Bishop, Luckybite, UK

  25. Durrell Bishop is an innovator in product design, physical interfaces and interactive

  26. media. He was a founder of itch Ltd, worked in the UK for IDEO, the US for Apple

  27. Computers and Interval Research. He has lectured internationally on simple

  28. hardware/software interfaces and taught for many years at the Royal College of Art

  29. in London. Durrell's large scale work for the Science Museum Welcome Wing won

  30. a D&AD Gold award in 2001.


  32. Tom Hulbert, Luckybite, UK

  33. Tom Hulbert is a product and interaction designer. He has worked for IDEO in

  34. London and has been involved in research at Casio in the US and at the Interaction

  35. Design Institute in Italy. His work at IDEO ranged from design for products and

  36. environments to user interfaces. Tom's interface design for an Olivetti printer has

  37. recently helped IDEO win Design Week Award 2006 for best consumer product.

  38. He is also a tutor on the Interaction Design course at the Royal College of Art in

  39. London.